The speaker industry has changed rapidly in the past two years. It can be said that it has always been the industry with the smallest change and the most slow development in the consumer digital industry. It can even be said that for decades, the energy exchange principle of the loudspeaker still hasn't changed at all, and still hasn't seen any new breakthrough technology. The last few years have seen nothing more than a mix of different units, such as hoop iron headphones.
But on the other hand, the audio industry has been changing quietly because of the rapid development of other industries. Things like wireless and Bluetooth, and now WiFi and smart, are being added to the audio industry's products because of the rapid growth of other consumer industries. But these relatively simple functions haven't revolutionized the traditional audio industry, because the fundamental core is the part of the speaker itself, which is how good the sound is.
So how should the traditional loudspeaker manufacturer transform?
In the past two years, this pattern has changed. In fact, the reason is also the birth of a new technology driven by consumption: WiFi audio and smart audio. The impact of these two categories on the traditional speaker industry lies in that they not only need excellent sound, but also the experience of the product becomes particularly important. And how can users use the speakers without mobile phones? This is the most difficult, but also the most meaningful feature of these two products.
Everything except the sound is difficult
For now the WIFI audio market, we can see a lot of familiar figure in the industry in the past, can also see a lot of rising stars, especially in the recent year, there are more and more reliable WIFI speakers in the market, and the appearance of WIFI speakers also has a little let the selling point of this industry changed. Of course, sound is important, but it is not the most important, but only "one" of the important. For example, resources and experience can now be as important to a WiFi speaker as sound. Because for the traditional Bluetooth, it does not have any experience at all, just the link, as for the experience of using, that is your device's business, the speaker is only responsible for the connection can be.